Imagine that a kid gets to learn about the science and sustainability of growing food in the classroom and then they walk over to the cafeteria and they also see a Back to the Roots product with the same philosophy.
A few years ago, we changed our label from Mast Brothers to simply Mast. Surprisingly, it went largely unnoticed. But we did this for one simple, important reason: Our company is much more than my brother and I. The truth is, it always was.
Some people argue that focusing on the hair itself is a paradoxical method, but if people are identified by the way they look, making work about it allows artists to represent themselves and create a positive feeling for everyone.