MC1R is a magazine created especially for redheads; each issue deals with red hair and everything relating to it. The approach of the magazine is so diverse, so all-encompassing, that it’s about more than simply a hair colour.

Features cover everything from contemporary art and fashion editorials, through interviews with musicians and designers, to stories about everyday life, current events or a full new networking culture. We know that being a redhead is something special, and the topic deserves to be thoroughly explored. That’s why each and every contribution to MC1R has a direct connection to red hair and physical characteristics which run alongside this unique characteristic. MC1R is the first and only magazine worldwide which is created for, about and in partnership with redheads.

Some people argue that focusing on the hair itself is a paradoxical method, but if people are identified by the way they look, making work about it allows artists to represent themselves and create a positive feeling for everyone.