MacGuffin is a new and unusual design & crafts magazine. It features fabulous stories about the life of ordinary, often anonymously designed things.

Each biannual edition takes an object and explores the manifold stories it generates. It uncovers the personal and sometimes curious relationships we have with the objects that surrounds us. Like the MacGuffins in Hitchcock films, these things are not the main characters, but the plot devices that set the story in motion.

Mac Guffin- it’s the thing that the characters on the screen worry about but the audiences don’t care.
— http://macguffin.nl