Études has invited artist Colin Snapp to conceptualize and produce a short film to announce the arrival of their latest collection. The brand's tenth collection bases itself around the desire to retreat into the undefined landscape, allowing time for exploration, and discovering the place where the urban and rural coexist peacefully: where the sidewalk meets the grass.

Études represents a global experience of visual culture. Established in 2012 and based between Paris and New York, the brand operates across platforms ranging from menswear to publishing, at once reflecting and engaging the contemporary landscape through diverse but distinct content. Guiding this hybrid practice is a strong emphasis on experimentation and collaboration, the group’s collective vision translated through a fluid merging of reference, method and medium.

The artist creates a half-waking world of uncertainties and sharp contrasts. Snapp’s piece serves to echo the spring collection’s central ethos of exploration and the notion of defining a ‘new geography’.
— https://www.reportmagazine.net/home/2017/2/28/etudes-and-colin-snapp