Back to the Roots is providing sustainable grow-at-home products for kids and households. It was founded in 2009 by Alejandro Velez and Nikhil Arora inspired by a college class. They want families and kids to reconnect with food and how it grows. They started growing mushrooms from spent coffee grounds in their fraternity kitchen at University of California, Berkeley.

“After watching hours of how-to videos and turning our college apartment into a science experiment, we gave up our corporate job offers and became full-time urban mushroom farmers in Oakland, CA.” They are promoting diversity and inspiring consumers and farmers to become educated on food and rotational farming. Pretty cool!

In 2018 they were funded by the largest garden companies in the world to expand their reach and bring the mushroom, tomato and aquaponic fish tanks to more retailers. You might see them at more Target, Costco, Whole Foods and Lowe’s stores. The best part of their organization is their #GrowOneGiveOne campaign – post a photo of your what you grew, and they will donate a gardening kit + educational materials to an elementary school classroom of your choice! Their cereals are also helping feed more than 1 million of kids in New York: becoming the first-ever organic cereal to be offered in US public schools.

Their mission to is reconnect families back to food. “We want to inspire you to ask and learn where your food comes from and experience the magic of growing it. We've created a line of fun, simple, and educational organic indoor gardening kits to help you do just that.”

Grow with them- no green thumb or backyard needed!

Imagine that a kid gets to learn about the science and sustainability of growing food in the classroom and then they walk over to the cafeteria and they also see a Back to the Roots product with the same philosophy.
— https://www.businessinsider.com/costco-target-back-to-the-roots-expanding-2018-8