Aelfie creates contemporary home goods using traditional techniques. A fresh approach to design is informed by youth culture, tribal textiles, internet art and high fashion.

Aelfie launched in 2012 as a rug company with hundreds of antique tribal rugs and a few original designs. Since then, they have grown the line to include pillows, bedding, blankets, furniture, and more. The rugs are proudly handmade in Northern India using traditional methods native to the region. Aelfie was founded by Aelfie Oudghiri. Before launching Aelfie, she worked in fashion, drummed in punk bands, dropped out of medical school in Budapest, lived in Casablanca, Morocco and earned a degree in Religion from Columbia University. She now resides in Brooklyn with her husband, daughter and cat, The Shah. 


The first thing I do before I start designing is to get a stack of books and absorb the images and scatter them all around me.