Acne Studios is a Stockholm-based fashion house with a multidisciplinary approach. Through founder and Creative Director Jonny Johansson’s interest in photography, art, architecture and contemporary culture, an alternative path has been found, turning Acne Studios into a well-respected creator of ready-to-wear, magazines, furniture, books and exhibitions. 

“Ambition to Create Novel Expression” – this acronym forms the mission statement of Acne Studios, a creative collective and lifestyle brand that started off in Stockholm in 1996 with 100 pairs of minimalist raw denim jeans.

Video installation by renowned artist Katerina Jebb featuring a Swarovski Solitaire crystal on an Epson scanner. The video was projected on the walls at the Acne ss10 presentation  and shown at the Acne Paper issue 10 Launch party

I think maximalism is more important and democratic than minimalism. Minimalism is very restricted.
— http://www.gq.com/story/acne-studios-designer-jonny-johansson-interview